Instagram: the Marketing App of the Future

Being a small business owner can be difficult for a number of reasons. For one, you’re probably investing your own money to keep your business afloat. If you’re new to running a business, it’s likely you don’t have an extensive consumer base. Most of all, you don’t have the resources to compete with mainstream companies and their expensive marketing strategies.

Lucky for you, there are ways to market your brand at an affordable cost: Instagram. As one of the biggest social media platforms in the world, Instagram is the secret weapon of success for both small and large businesses. Read more on how to market in Instagram with

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Without proper marketing strategies, your small business is bound to fail. You can have the greatest innovation since the invention of the wheel, but it doesn’t mean anything if no one knows you exist. With over 800 million users, you’d be silly not to create an Instagram business account.

Maybe you’ve intentionally avoided social media platforms because of their reputation. When most people think of social media, they think of drama, aspiring models, and slim teas. No matter what you think of any of the previously mentioned concepts, outlets like Instagram have turned these hobbies into business opportunities.

Instagram has definitely come a long way from being social media’s selfie hub. In fact, Instagram recently added shoppable posts, which are a feature used to tag products with descriptions, prices, and links so customers can buy items.

Regardless of what kind of business you have, marketing your brand through Instagram is a great idea. Here are some of the ways this social media app elevates your marketing, customer service, and brand recognition. You’ll also learn how to utilize relationships with other Instagram users to boost sales.


It’s the perfect platform to grow an audience.

If you want your brand to come face-to-face with millions of potential customers, Instagram is definitely the place to do it. Think of the qualities that make something appealing to you.

Typically, your attraction to someone or something begins visually. Since photographs and videos are the focal point of this social media site, attracting customers is easy if they find your product visually appealing.

Not only can you draw attention to your product with stunning pictures, you can also post videos of yourself or clients using your products. Instagram is a great place to observe consumer trends, so you’ll have a handle on what your customers like and how to properly present your products.

If you’re familiar with Twitter hashtags, you find Instagram trends using a similar concept. Using hashtags for your products allow people to find your profile and become followers. This is especially important during the holidays for sales and promotions.


It’s a great way to advertise your brand.

Once you’ve found your target audience, it’s time to advertise your brand. Around 60% of users find new products advertised on Instagram. Over 25 million of Instagram’s profiles are business profiles, and over two million attribute Instagram advertisements to a rise in sales.

Back in the day, businesses spent years building an email list. The trouble with an email list is some people don’t check them as often or can easily unsubscribe. When you use Instagram, you’re more likely to get a response or reach your customers because they’re more likely to regularly check DMs, or direct messages, and mentions.

Advertising through Instagram can be done in a few ways. Of course, you can create advertisements using standard photographs. Instagram also offers carousel ads, which are a slideshow, and collection ads, which are specifically used to showcase products to your followers.

Two other features you can use to advertise your brand are Instagram videos and lives. As the old saying goes, if a picture’s worth a thousand words, a video is worth a million. Videos allow a bit more creativity. Use Instagram stories, which are similar to Snapchat’s short video and photo slideshows, for quick updates and product advertisements. You can also use standard videos as a means to promote your brand.

Another great way to promote your business is using Instagram live. These live, interactive videos allow your customers to comment in real time. After an hour of recording, the video automatically deletes, so it won’t take up space on your account. Lives are a great way to attract customers.

Another great thing about promoting your business on Instagram is you can build relationships with other influencers. These people are popular Instagram users that help increase business sales by introducing products to their followers. If possible, hire an influencer or work on a collaboration project to increase your consumer base.


Instagram is a great way to reach out to your followers.

Usually, first time customers read reviews for perspective on a product’s quality. Therefore, you must master customer relations to sell more products. Instagram makes it easy to maintain customer relations.

Searching your personal hashtags are a great way to identify your customers. You can also look at your mentions to see who’s purchasing your products. Once you identify them, it’s a great idea to leave a comment on their post or direct message them to show you appreciate their business.

If there’s a concern or complaint, Instagram is a quick and relatively personal way to take negative customer feedback and provide a solution. Whether you’re a small or larger scale business, you’d have an easier time scanning your DMs and mentions for feedback than going email by email to remedy customer concerns.

When you’re quick to respond to negative customer feedback, they’re more likely to give you a break. The longer you take to respond to negative feedback, you risk leaving a stain on your brand’s reputation.

However you decide to receive and respond to customer feedback, aim for consistency. Larger commercial brands like Adidas Women give customer service instructions in their bio. This is one of the best ways to get support because the majority of Instagram users read bios. Each bio allows 150 characters, so use them wisely.


Additional Instagram Tips

Instagram is a great way to network, discover new trends, and troubleshoot customer service problems. Whether you’re a new or seasoned business, growing your presence on Instagram should be among your many goals. When executed correctly, Instagram is a beautiful way to showcase products, describe their function, and even give necessary tutorials in an instant.

If you’re new to Instagram, take your time and build a quality platform. Oftentimes, businesses with Instagram profiles blur the lines between business and personal. Sure, it’s good to show your face, but make sure it relates to your product. While fun, personal pictures attract followers, they distract customers from your professional posts.

You want to reach the largest amount of clients, regardless of the size of your business. Instagram is an extremely large platform to showcase your brand, gain customers, and network with other businesses. Although it seems like a causal way to drive sales, properly utilizing this platform could substantially grow your business.